ContextKeynote at the Hellenic Capital Market Commission public conference in Athens; ESMA protects investors and keeps EU markets orderly, and links ESG rules to market integration.
Why it mattersRoss links rules against exaggerated green claims to building a single capital market.
Problems raised
Funds can exaggerate sustainability claims.
ESG data and reporting are still maturing.
EU capital markets remain fragmented.
Solutions proposed
Apply guidelines on ESG terms in fund names.
Make CSRD and the ESAP work well.
Use green markets to advance financial integration.
