ContextKeynote in Rome at the 13th Joint ESAs Consumer Protection Day; ESMA protects European investors and markets, and its main challenge is building trust as savers move toward capital markets.
Why it mattersIt sets out how Europe's markets regulator links investor protection to the effort to move household savings from deposits into investments.
- Moving savings from deposits to investments exposes households to market risks they may not fully grasp.
- Inflation and lost purchasing power push people toward investing without enough knowledge or confidence.
- Digital and cross-border investing brings cyber threats, data misuse and failures of artificial intelligence.
- Judge investor protection by real outcomes and understanding, not by whether forms were handed over.
- Simplify the investor journey and cut needless costs while keeping the essential safeguards in place.
- Make firms design products around client needs, with clear information, fair sales and accessible redress.
Read the speech summary
1. Why protection underpins savings reform
Speaking in Rome in his first public appearance as head of ESMA, Carlo Comporti ties protecting small investors to Europe's drive to turn household deposits into productive investment. Shifting money out of deposits brings new risks, so savers need knowledge and confidence to compare returns with the damage inflation does to purchasing power. The three European supervisors split roles but cooperate: they are about to publish a shared catalogue of financial education projects, and ESMA works with its insurance counterpart on the retail investment strategy.
2. Substance over paperwork
Protection should be judged by what investors actually grasp and do, not by whether a form was supplied. Screen design on digital platforms, such as rankings, alerts and speed, can steer choices, and piling on disclosure may backfire. Firms stay accountable for how they design, target and distribute products. Simplification must make safeguards clearer and proportionate rather than weaker, covering design, sales information, and complaint handling after purchase. Digital tools and AI can help, provided systems stay resilient and data is shielded from cyber, quantum and AI-failure risks.
3. Measuring real outcomes
Supervisors should still audit controls, yet also test results through data analysis, consumer research, behavioural studies and mystery shopping. National authorities bring local insight, while the three European bodies must look at the customer who mixes banking, investment, insurance and crypto services. Consumer groups' evidence helps show whether rules work, and success would raise trust and participation in European capital markets.
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