· Verena Ross Wiki · European Securities and Markets Authority WikiVerena Ross' speech at Investering Denmark, 27 April 2023
Read full speech on esma.europa.eu ↗ContextVirtual keynote on greenwashing at the annual meeting of Investering Danmark, the Danish investment association; ESMA protects investors and keeps EU markets orderly, and fights misleading green claims.
Why it mattersRoss makes greenwashing a supervisory priority.
Problems raised
- Greenwashing threatens trust in sustainable finance.
- Retail investors' sustainability preferences are poorly captured.
- Sustainable finance is a key challenge.
Solutions proposed
- Make sustainable finance a five-year priority.
- Ensure distributors respect sustainability preferences.
- Tackle greenwashing through supervision.